Officially launching National Focused Promotion Month 2021

Date posted: 09/12/2021

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On December 1, 2021, in Hanoi, the Trade Promotion Department - Ministry of Industry and Trade held the Launching Ceremony of "National Focused Promotion Month 2021 - Vietnam Grand Sale 2021" by Deputy Minister of Industry and Trade Do Thang Hai. chair.

The event was attended by representatives of agencies and departments such as: Hanoi Department of Industry and Trade, General Department of Market Management, Department of E-commerce and Digital Economy, Department of Competition and Consumer Protection, Vietnam E-commerce Association and representatives of banks and businesses.

The program aims to strengthen trade promotion in association with promoting branding of Vietnamese goods, implementing solutions to synchronously and flexibly deploy policies to stimulate domestic consumption demand and stimulate consumption of Vietnamese goods. Male.

Speaking at the launching ceremony, Deputy Minister of Industry and Trade Do Thang Hai said that in the context of the complicated and unpredictable Covid-19 pandemic, in order to promote socio-economic development in the new situation. , the Politburo issued Conclusion No. 07-KL/TW dated June 11, 2021 on a number of key tasks to strengthen the prevention and control of the Covid-19 epidemic and socio-economic development, through which The Government has issued a series of timely policies to gradually support businesses and people to overcome the difficulties of the pandemic such as: Resolution No. 105/NQ-CP dated September 9, 2021 on supporting businesses, cooperatives, business households in the context of the Covid 19 epidemic; Directive No. 26/CT-TTg dated September 21, 2021 on promoting production, circulation, consumption and export of agricultural products in the context of the prevention and control of the Covid epidemic; Resolution No. 127/NQ-CP dated October 8, 2021 Regular Government meeting September 2021.

Deputy Minister of Industry and Trade Do Thang Hai speaks at the launching ceremony

At the same time, the whole country began to enter the state of "new normal" after nearly 2 years of complicated, prolonged and continuous development of the Covid-19 epidemic with many large-scale outbreaks; With the direction of the Government, the Prime Minister, the Ministry of Industry and Trade has implemented many programs of activities, promoted solutions to support and urge associations, industries and businesses to remove difficulties. difficulties, effectively implementing trade promotion activities, seeking to expand markets, promoting goods consumption, and recovering business after the Covid-19 epidemic.

According to Deputy Minister Do Thang Hai, the National Focused Promotion Month 2021 - Vietnam Grand Sale 2021 is one of the activities, along with many activities and programs the Ministry has been implementing such as: Program Series consulting and providing information on import and export markets; Series of Programs to connect trade with the American, European and Asian markets; The program "National online Vietnamese pavilion"... to implement flexibly and effectively "dual goals"; to step up the enterprises' safe and smooth activities to restore production and business in the "new normal" conditions; effective connection between production and consumption, promoting domestic consumption.

In order to effectively implement the Program, the Ministry of Industry and Trade has proposed associations, industries, Departments of Industry and Trade of provinces and centrally-run cities and related agencies, organizations, traders and individuals to organize organize, participate in and respond to the Program, and at the same time launch and implement the Program in localities across the country.

Currently, most of the localities have responded and participated in the Program of the Ministry of Industry and Trade. In addition, there are a number of provinces and cities that promulgate local focused promotional programs to organize more trade promotion activities such as: Hanoi city with the concentrated promotion program in Hanoi this year. 2021 (from November 15 to December 2021), Ho Chi Minh City with the Focused Promotion Month Program in 2021 - Shopping Season 2021 (from November 15 to December 31, 2021), Hai Phong City with Hai Phong Promotion Month 2021 (from December 1, 2021 to January 1, 2022)…

Before the success of the National Focused Promotion Month Program in 2020, total retail sales of consumer goods and services in July 2020 increased by 3.3% compared to June 2020 and increased by 4.3 % compared to the same period in 2019, the Ministry of Industry and Trade expects that this year's program will also achieve good results because the program is held at Christmas and the end of the year, so purchasing power will certainly increase significantly. This will contribute to stimulating the demand for consumer goods and goods for production, towards the flexible and effective implementation of the "dual goal" under the direction of the Government and the Prime Minister.

Director of Trade Promotion Department Vu Ba Phu

Also at the launching ceremony, Mr. Vu Ba Phu - Director of the Trade Promotion Department said that with the positive results achieved in 2020, the National Focused Promotion Month 2021 was built and implemented on the basis of creating a "season" of the year so that all businesses in all fields and economic sectors of Vietnam can actively develop and implement promotional programs with diverse and attractive content and forms. In which, businesses can carry out promotions up to 100%. Businesses do not have to register to participate in the National Focused Promotion Month Program. When conducting promotions, enterprises carry out administrative procedures according to current regulations.

Along with that is the response, participation and companionship of agencies, organizations and businesses in the localities by actively coordinating and implementing promotional activities in combination with the organization of promotional activities. fairs, exhibitions and local product introductions to not only make an effective connection between production and consumption, promote domestic consumption, promote the development of the domestic market, but also attract and stimulate demand and contribute to the recovery and development of the tourism industry. At the same time, the organization of this year's Program will have more practical and theoretical bases to synthesize, research, and propose to competent authorities to issue more effective and attractive policies to support them. support enterprises to participate in the National Focused Promotion Program in the coming time.

The Ministry of Industry and Trade believes that, with the response of localities, industry associations and businesses, especially from tens of millions of Vietnamese consumers, the Program will be an effective lever to stimulate consumer demand. , promoting the growth of the total circulation of goods and service revenue across the country, helping businesses restore and boost production and business activities, contributing to the recovery of the country's economic development.

Nguyen Huong



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