H&M launches an in-store garment recycling system in Sweden

Date posted: 29/12/2020


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Fashion retailer H&M has implemented a new garment recycling system called Looop at the Drottninggatan store in Stockholm, Sweden.

H&M is now offering its customers in Sweden the ability to turn unwanted garments into new fashion favorites with the help of a new garment recycling system called Looop. .

The system commenced operations in one of the company's Drottninggatan stores in Stockholm on October 12, and it is the first time that the apparel recycling system has been on display by a fashion retailer.

With 100 Swedish kronor coins, members of the company's loyalty club can use Looop to turn their old clothes into something new.

H&M is proud to offer customers the opportunity to see this large machine recycle their old textiles into something new, the company said.

This is part of a bigger, more ambitious plan for the system to be completely self-contained and environmentally friendly. That's why we are working on many projects to achieve this goal. We have to innovate the materials and processes and make customers use their garments for as long as possible.

The Looop system uses a common technique and transforms old clothes into new ones. Garments are cleaned, shredded, spun into new fibers, and then woven into new fashions. Some sustainably sourced original fiber materials need to be added in the process, but the company says it is working to reduce this ratio as little as possible. The system uses no water and no chemicals, and therefore has a significantly lower environmental impact than when making clothes from scratch.

`` We are constantly exploring new technologies and innovations to help transform the fashion industry by working to reduce reliance on resources, '' said Pascal Brun, head of sustainability at H&M. fiber material.

Creating the opportunity for our customers to participate is key to achieving real change and we are thrilled to know that Looop will inspire us.

H&M wants to lead the change towards a sustainable fashion industry. For example, by 2030, the company aims for all of its materials to be recycled or sourced more sustainably (the figure for 2019 is 57%).

In 2013, the brand became the first fashion retailer to have a global clothing collection program, and now it is taking the next step with the Looop garment recycling system. With 100 Swedish coins, members of the company's loyalty club can use Looop to turn their old clothes into "new favorites". For non-members, the fee is 150 Swedish Koruna. All proceeds go to projects related to materials research.

The Looop system was created by the nonprofit H&M Foundation, together with research partner HKRITA (Hong Kong Textile Research Institute) and Hong Kong-based Novetex Textiles.


Translated by: Vo Thi Lan Huong




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